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OUR STORY

Craftsmanship, luxury and modern design. Starting from 2014, JULVERN story has always been synonymous with elegance and experimentation. Julvern was conceived as a brand that will anticipate the changing desires and the most sophisticated tastes of our self-reliant customers. Over the years, Julvern has become an inspiring Russian lifestyle brand that has flawlessly maintains its heritage. Today we continue to showcase our vision of modern femininity. Our authentic nature perfectly embodies the values of today's strong, cultured and life-loving women from around the world, whose mantra is above fashion and out of trend. Our story is a dedication to the beauty and vitality of nature, a reminder of essential values, the pursuit of sustainability

 

OUR PURPOSE AND MISSION

Our goal and mission is to produce eco-friendly high-quality essentials that never go out of style. We see sustainability “as the standard, not a luxury” and are committed to ensuring environmental compatibility of all our products throughout their lifecycle.

OUR PRODUCTS

Our products meet the most rigorous safety, health, environmental and ethical standards. We develop processes to ensure sustainable production patterns, starting from the choice of raw materials to design and production.

OUR CLIENTS

Our customers are heroes are dreamers. They strive for excellence. They are broadminded, open to everything new, and have no prejudices. They possess a sense of elegance and have chosen a clear life position being proud of their achievements, origin and identity.

BUSINESS MODEL

Focus on the customers’ needs combined with care for the planet and its ecology is the center of our business model, which covers not only design and production in Russia, but distribution and sales as well. The company has a certified management system.

SUSTAINABLE DEVELOPMENT

You can easily find information about where the clothes were made. The set of moral principles that guides our company's conduct includes honesty and transparency of our business, ethics, social responsibility and environmental stewardship.. The more you know, the more informed and balanced your decisions will be. We are an Earth Positive company that strives to give more than it takes.

CARE FOR THE PLANET

We put our heart and soul into our products and care not only about our customers, but also about the environment. We only use the down supplied by the farms that strictly comply with national animal welfare legislation. Our products contain at least 95% cotton, which means they are biodegradable. Due to the highest quality, the clothes made of long-staple cotton will look new and fresh even after years of wear and washing cycles.

OUR VALUES

We enjoy life. We cherish our clients and partners. These are the main qualities that are required from our employees. They dictate the rules of our behavior. We are a close-knit team. We believe in people, aspire to improve ourselves, respect honesty and openness. By thinking outside the box and breaking convention we are pushing creative boundaries

COOPERATION

Our partners are an important part of success in business based on long-term cooperation. Our partners are part of the large J U L V E R N family. We are also grateful to our clients Lyubov Tolkalina, Anna Butman, Tatyana Kotova, Anna Churina, Asya Bi-2 and Ekaterina Odintsova.

HERITAGE

We break the boundaries of possible and evolve together with you. We work hard every day to contribute to the development of our industry in the region. It is important for us not only to create a top-tier product on the territory of our country, but to provide employment opportunities as well. We value honest attitude, and bestow upon you a good portion of positive emotions and the pleasure of work.

OUR IDEA

Our idea is to help you create a functional basic wardrobe customizable to your liking and reflecting your personality. We will think through the details and offer the best solution for you. We carefully monitor the quality of our products. We want high-quality and expensive-looking outfits to be available to everyone, regardless of age, physical appearance and income. At the same time, we do our best to protect our planet and use only eco-friendly materials that do not harm the environment whether in their production, use or disposal.

PRODUCTION SUSTAINABILITY

We are striving to ensure that every part of our production chain develops in an exceptionally sustainable way and have a positive effect on all groups involved: employees, entrepreneurs, partner companies, local communities.

SUPPLIERS

We only work with suppliers who comply with our standards. This is controlled at all stages of production.

SUSTAINABLE FASHION

Fashion accounts for around 8% of greenhouse gas emissions from human activity, but there are ways to reduce the impact your wardrobe has. We propose the idea of changing the trajectory. We favor the idea of a wellbeing wardrobe instead of fast fashion's throwaway culture. The consumers have the opportunity to choose sustainable clothing, buy less, consider quality over quantity, opt clothes in natural fibers – cotton or wool, use second-hand clothes, exchange clothes with friends and family; repair clothing, etc. Every additional year a garment is worn means less pollution.

VACANCIES

Our company provides employment opportunities, especially for women. This stimulates economic growth in the region of our presence. Those who work for us must be ready for professional growth and must share the company values - respect for people and the environment.

OUR PHILOSOPHY

The beauty of our products and their unsurpassed quality can be attributed to our ‘Made in Russia’ philosophy, as well as to the entire culture of our country and its outstanding production capabilities.

J U L V E R N

WE ARE HERE TO MAKE A POSITIVE IMPACT ON THE WORLD

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